Privacy Policy

Last updated: 23rd April 2026

Park Appeal (“we”, “us”, “our”) is a trading name of Plasmatize Media LTD, Suite 2, Fortuna House, 88 Queen Street, Sheffield, South Yorkshire, S1 2FW, United Kingdom (Company No: 07190192).

We respect your privacy and are committed to protecting your personal data in accordance with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

This Privacy Policy explains what personal data we collect, how we use it, who we share it with, how long we keep it, and your rights.

1. Who we are

Data controller: Plasmatize Media LTD trading as Park Appeal
Address: Suite 2, Fortuna House, 88 Queen Street, Sheffield, South Yorkshire, S1 2FW, United Kingdom
Email: [email protected]

If you have any questions about this Privacy Policy or your personal data, please contact us using the details above.

2. The personal data we collect

We may collect and process the following personal data:

Information you provide to us

  • your name;
  • your email address;
  • your postal address, if you provide it;
  • your vehicle registration number;
  • parking charge or penalty details;
  • the facts, circumstances and appeal reasons you provide through our form;
  • support messages or enquiries you send to us.

Payment information

  • payment status;
  • payment amount;
  • transaction reference information.

Payments are processed by Stripe. We do not store your full card details.

Technical information

  • IP address;
  • browser and device information;
  • basic website usage, diagnostic and security log data;
  • cookies and similar technologies used to operate the website and service.

3. How we use your data

We use your personal data to:

  • provide the Park Appeal service;
  • generate a personalised parking appeal letter based on the information you submit;
  • process payments;
  • communicate with you about your order or support request;
  • maintain website security, prevent fraud, misuse and website abuse, and troubleshoot technical issues;
  • comply with legal, tax and accounting obligations;
  • improve our services and internal systems.

4. Lawful bases for processing

Under the UK GDPR, we rely on the following lawful bases where relevant:

  • Contract — where processing is necessary to provide the service you have requested or purchased.
  • Legitimate interests — for running, securing and improving our service, preventing fraud and abuse, and managing our day-to-day business operations.
  • Legal obligation — where we must retain or disclose information to comply with the law.
  • Consent — where consent is required, such as for non-essential cookies or where you choose to provide certain sensitive personal information and we rely on consent for that processing.

5. AI-assisted document generation

Park Appeal uses automated systems, including AI and document processing providers, to help generate draft parking appeal letters based on the information you provide through our form.

This may include:

  • the facts and circumstances you describe;
  • the appeal reasons you select;
  • parking charge or penalty details you enter; and
  • your vehicle registration number, where relevant.

This automated processing is part of the service you request from us. Please only provide information that is genuinely relevant to your appeal and avoid including unnecessary sensitive personal data. Where we use business or API AI services, we do so on the basis that customer content submitted through those services is not used to train public models by default.

6. Who we share your data with

We may share personal data with trusted third-party service providers where necessary to operate Park Appeal, such as:

  • Stripe for payment processing;
  • hosting and infrastructure providers;
  • email or support service providers; and
  • AI or document processing providers used to generate your appeal letter.

We do not sell your personal data.

We only share personal data where necessary for the service, for our legitimate business operations, or where we are legally required to do so.

7. International transfers

Some of our service providers may process personal data outside the UK. Where this happens, we take steps to ensure your data remains protected using appropriate safeguards recognised under UK data protection law.

8. How long we keep your data

We keep personal data only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including providing the service, handling support, maintaining business records, preventing fraud and abuse, and complying with legal, tax and accounting obligations.

In general:

  • form data and generated letters may be retained for up to 90 days from creation or supply to allow delivery, access, regeneration, troubleshooting and support;
  • payment, billing, transaction, anti-fraud and related records may be retained for longer where reasonably necessary for accounting, tax, fraud prevention, chargeback handling, legal compliance or dispute resolution;
  • support enquiries may be retained for as long as reasonably necessary to deal with the enquiry, maintain records and protect our legal position;
  • technical and security logs, including IP-related records used for fraud prevention and website abuse prevention, may be retained for up to 12 months where reasonably necessary for those purposes.

9. Cookies and similar technologies

We use cookies and similar technologies to operate the website and support essential site functions.

Where required by law, we will ask for consent before using any cookies or similar technologies that are not strictly necessary.

For more information, please see our Cookie Policy.

10. Your rights

You have rights under UK data protection law, including the right to:

  • request access to your personal data;
  • ask us to correct inaccurate personal data;
  • ask us to erase your personal data in certain circumstances;
  • ask us to restrict processing in certain circumstances;
  • object to certain processing;
  • request transfer of your data where applicable; and
  • withdraw consent where we rely on consent.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you believe your personal data has been handled unlawfully.

11. Data security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, misuse, loss, alteration or disclosure. However, no online service can be completely secure.

12. Children

Park Appeal is not intended for children.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and the “Last updated” date will be updated.

14. Contact

If you have any questions about this Privacy Policy or would like to exercise your data rights, please contact us at:

Park Appeal
Plasmatize Media LTD
Suite 2, Fortuna House
88 Queen Street
Sheffield
South Yorkshire
S1 2FW
United Kingdom

Email: [email protected]