Cookies Policy

Last updated: 23 April 2026

This Cookies Policy explains how Park Appeal uses cookies and similar technologies on parkappeal.co.uk.

Park Appeal is a trading name of Plasmatize Media LTD, Suite 2, Fortuna House, 88 Queen Street, Sheffield, South Yorkshire, S1 2FW (Company No: 07190192).

If you have any questions about this Cookies Policy, you can contact us at [email protected].

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember certain information, improve performance, and measure how visitors use the site.

Some cookies are essential for a website to work correctly. Others are optional and are used for analytics, measurement, or advertising purposes.

How we use cookies

We use cookies for the following purposes:

Strictly necessary cookies

These cookies are required for core website functionality and cannot be switched off in our systems.

They may be used to:

  • keep track of your progress through our form,
  • remember information needed to generate your appeal letter,
  • support essential checkout and payment processing when you choose to proceed to payment,
  • store your cookie consent choice.

Analytics and measurement cookies

These cookies help us understand how visitors use our website so we can improve performance, content, and user experience.

They may collect information such as:

  • pages visited,
  • time spent on the site,
  • how users move through the website,
  • whether a user completed a form or purchase after arriving from an advert.

Advertising and conversion tracking cookies

These cookies help us measure the performance of our advertising, including whether a visitor completed a purchase or other key action after clicking an advert.

We only use non-essential analytics and advertising cookies where the user has accepted them through our cookie banner.

Cookies we use

Below are examples of cookies currently used on our website:

Strictly necessary

pa_letterform_id
Used to keep track of a user’s form data and progress while using the appeal letter form.
Purpose: essential website functionality.

dmr_cookie_consent_v1
Used to remember the user’s cookie consent choice.
Purpose: stores consent status.

If a user chooses to proceed to payment, our payment provider Stripe may use cookies or similar technologies on the hosted checkout page as part of secure payment processing and fraud prevention. These are not used simply from browsing the main website and would only appear when a user enters checkout.

Analytics and advertising

_ga
Used by Google Analytics to distinguish users and help us analyse website traffic and usage.

_ga_1YFMG0KQVZ
_ga_9NED1H085Q
_ga_WYQRVP1GZB
Used by Google Analytics to maintain session and measurement data for analytics reporting.

_gcl_au
Used by Google Ads to help measure ad conversions.

test_cookie
May be set by DoubleClick/Google to check whether the user’s browser supports cookies. This can be associated with Google advertising and conversion tracking services.

Third parties

We may allow trusted third-party services to place cookies or use similar technologies through our website where relevant. These may include:

  • Google Analytics
  • Google Ads / conversion tracking
  • Stripe Checkout (only if a user proceeds to the hosted checkout page)

We do not list backend-only service providers in this Cookies Policy where they do not place cookies in the user’s browser.

Consent

When you first visit our website, you are presented with a cookie banner.

We block non-essential cookies, such as analytics and advertising cookies, unless and until you accept them through the cookie banner.

Strictly necessary cookies may still be used where required for the website to function properly, including use of the form, storing your cookie choice, and essential checkout/payment processing if you choose to proceed to payment.

Managing cookies

Most web browsers allow you to control cookies through browser settings. You can usually:

  • view what cookies are stored,
  • delete cookies,
  • block cookies altogether,
  • set preferences for certain websites.

Please note that blocking essential cookies may affect how the website functions.

At present, once a user has accepted or rejected cookies through our banner, there may not be a built-in tool on the website to change that choice later. However, users can clear cookies through their browser settings and revisit the website to reset their preferences.

Cookie duration

Some cookies we use may remain on your device for a limited period after your visit. The exact duration depends on the cookie and its purpose.

For example:

  • consent cookies may remain for a number of months,
  • form-related cookies may remain for a shorter fixed period,
  • analytics cookies may remain for longer to help us measure returning visits and performance over time.

Changes to this Cookies Policy

We may update this Cookies Policy from time to time to reflect changes to our website, legal requirements, or the cookies we use. Any changes will be posted on this page with an updated “Last updated” date.

Contact us

If you have any questions about this Cookies Policy, please contact:

Park Appeal
Trading name of Plasmatize Media LTD
Suite 2, Fortuna House
88 Queen Street
Sheffield
South Yorkshire
S1 2FW

Email: [email protected]